Feelin - AI sales advisor for freight forwarders
Feelin goes into every deal with every shipper in your CRM instead of you - and where the team fell short, it creates the task to put it right.
It stops your sales team from losing your money
Where money leaks in freight forwarders
A rate request sits for a day while the rate itself expires, and the shipper books with whoever answered first
Volume, route, incoterms and required transit time are never established, so the quote is priced against the wrong scenario
The rate objection is answered with a discount instead of transit time, reliability and handling at destination
You cannot see which sales staff convert quotes into shipments and which ones only send price lists
A one-off shipment is delivered well and nobody ever asks about the next one, so regular volume never starts
The shipper asks about storage and free time at destination, gets an approximate answer and moves the enquiry elsewhere
How Feelin works
Every night Feelin reads what happened in your CRM - calls, chats and deal history - and returns six things.
1
Sales team review
2
Individual review of every salesperson
3
Client base review
4
Focus: today's task list for the sales manager
5
CRM autofill
6
Chat with your CRM data
Sales team review
Reviews the whole team at once: quote turnaround, where enquiries are lost on price, and what to fix in the process.
You see the whole picture, not scattered numbers
Sales staff review
Goes through every deal of each salesperson and builds a profile - who converts quotes into shipments and who only quotes.
And you book more from the same enquiry flow
Client base review
Reviews every enquiry: were volume, route and timing established, was the rate defended, where the shipper stopped replying.
For every shipper - what to say to win the booking
Focus
A daily task list for the sales manager - which quotes to chase, which regular shippers went quiet and who to coach.
You know what to do right now
CRM autofill
Feelin fills deal fields by itself, creates follow-up tasks before rate validity expires and keeps track of them.
Takes the admin work off your sales staff
Chat
Ask any question about live quotes and shipments and get an answer built on your own CRM data.
In minutes, not hours
What Feelin checks in freight forwarders
Examples of the criteria the negotiation is scored against - alongside the 25 that apply to any sales conversation.
Establishing volume, route, incoterms and required transit time before quoting
Answering the rate objection with transit time, reliability and handling at destination
Turning a one-off shipment into regular volume
How it sounds in freight forwarders
Short fragments of real conversations: what the shipper says, how the team answers and what Feelin marks in that exact spot.
«What is your rate to Jebel Ali from Shanghai?»
Sales team
Sends a rate the next morning
What Feelin marks
Volume, timing and cargo type were never asked and the reply came a day late - the rate was quoted into an empty room
«Another forwarder quoted lower»
Sales team
Drops the rate to match
What Feelin marks
Transit time, reliability and handling at destination were never raised - the deal moved to price alone
«This was a one-off shipment, thanks»
Sales team
Closes the deal as won
What Feelin marks
No conversation about the next shipment or regular volume - a delivered job ended as a single transaction
What you get
Every rate request and follow-up scored against 25 negotiation criteria
A review of every quote that never became a booking
A daily action list for the sales manager - which quotes and shippers to push today
Feelin fills in the CRM itself, on Kommo and Bitrix24
Starting numbers for this niche
Typical deal value
$4,000
Typical margin
25%
These are the values the return calculator on the pricing page starts from for freight forwarders, in USD. Put your own numbers in to see your case.
Questions we get asked
Which CRMs does Feelin work with?
Kommo and Bitrix24. Feelin connects to your account and reads the deals, calls and chats that are already there - nothing has to be moved anywhere.
What exactly does Feelin review?
Every call and written conversation attached to a deal, against 25 negotiation criteria - and it names the specific place where the deal was lost.
Do we have to change how the team works?
No. Feelin reads what is already in the CRM and writes tasks back into it, so the team keeps working in the same system.
Who is this for?
For the owner and the sales manager: one shows where money is being left on the table, the other gets a list of what to fix today.
Our enquiries come by email and WhatsApp, not by phone. Does this still fit?
Yes. Feelin reviews written conversations the same way as calls - it shows how long the reply took, what was never asked and where the enquiry was lost.
See it on your own deals
Leave your details and we will show how Feelin reviews the sales team of freight forwarders - on your CRM and your own conversations.
See how Feelin reviews your sales team
Request received
We will get back to you within one working day through the details you left. In the meantime, have a look at the other industries we cover.